This workshop will focus on the importance of marketing and how you can best use it to achieve your business goals. It is one thing to be able to deliver great service to your clients or to have something special about your business, but if no one knows about it, what’s the point?
You will also learn about the power of leverage. This Workshop will teach you how to identify what is unique about your business and to turn it into an incredibly powerful sales tool.
· What is a USP and why should every business have one
· The elements of a successful USP and guarantee
· The 7 Steps to creating a powerful USP
· Discover how to get your message to your target market
· How to build consistency into your marketing
CARE ABOUT YOUR MARKETING
“The best marketing strategy ever: CARE.”. – Gary Vaynerchuk
It’s one thing to offer a superior in-person experience or an easy online shopping journey. But marketing keeps your business in people’s minds after a transaction is over — and before they need you again.
To attract consumers in a crowded marketplace, your target audience needs to know why they should choose your business over someone else’s. This is where marketing comes in to educate current and potential customers about your business and how it serves a need they have.
The content on your website that communicates your business’s mission, product demonstration videos you post, photos you display that show exactly what your products look like — elements like these let prospective customers know who you are and what makes you unique.
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